Next Level is a designer and supplier of quality, casual apparel to the promotional product, ad specialty and other decorated apparel markets.
The Company’s products are sold blank and marketed under the Next Level brand. Next Level differentiates itself by creating innovative, attractive fabric blends to complement the Company’s core product offerings, such as its leading category of tops – consisting of tees, tanks, hoodies and jackets.
Blue Point is helping to establish a value-added Board of Managers to assist with branding, international growth and strategic planning. Additionally, Blue Point’s global supply chain team is helping to explore additional growth and operational enhancement opportunities, and Blue Point’s e-commerce and digital marketing expertise will provide resources to help facilitate successful strategy execution.
Next Level is interested in pursuing add-on opportunities to grow into complementary products or internationally.
Russell Hendrix has implemented key Data & Digital initiatives including ERP upgrades, process optimization using data, improved analytics and reporting, and expanded digital marketing and e-commerce efforts.
