Trademark Global is a virtual manufacturer and distributor of branded and licensed hard goods to large online retailers.
Trademark has created a number of its own branded products and specializes in several major product categories including housewares, artwork, home décor, hardware, toys, sporting goods, game room and consumer electronic accessories.
Partnered with an entrepreneur-owned business with significant value creation potential.
Leveraging Blue Point’s data analytics, digital marketing and e-commerce knowledge, Trademark successfully migrated from homegrown IT system and QuickBooks to a third-party ERP system. Trademark utilized an Amazon search landscape monitoring tool to protect current product rankings and identify new opportunities, and institutionalized inventory management and product development process upon developing purchasing, inventory, management and logistics metrics. Additionally, Trademark established and staffed a Category Management Team to review product mix, inventory management and pricing initiative.
In partnership with Blue Point’s global supply chain team, Trademark established an international office with a team of six staff and re-designed its sourcing, quality control and new product launch processes. Trademark accelerated entry into new product categories and nearly halved the time of new products to market. Trademark also significantly improved working capital via better payment terms.Â
Russell Hendrix has implemented key Data & Digital initiatives including ERP upgrades, process optimization using data, improved analytics and reporting, and expanded digital marketing and e-commerce efforts.
